I came up with this name about 10 years ago when I first began presenting workshops on financial management for design firms. It struck me as a fun, but rather anachronistic name for what we do– turn our design work into income.
- a blue
When I began my career, our drawings were still being reproduced as blueprints. The machine was connected to a gallon jug of ammonia, and the smell was awful. Typically, it was the interns who had to run the machine.
Nowadays, a “blueprint” generally means a strategy or a plan of action.
“Greenbacks” [green-baks] (
Today, the word “greenback” is not very common, but nevertheless quite clear in its meaning.
To me, this old-fashioned pair of words still conveys a clear idea, one which is at the heart of what this site is about– how we make a business of what is essentially an art form.